Top 10 Most Fabulous Key Fobs
It's the next best thing to waving an ultraexclusive, invitation-only American Express black card in front of a maître d' — flashing a glamorous car key. Once mere utilitarian metal instruments, today's key fobs are fashionable and distinctive. The reason? Automotive manufacturers see fobs as a new way to enhance the customer experience and differentiate their products from the competition.
Bentley Director of Design and Styling, Dirk van Braekel, certainly took this into account as he created the design goals for the Flying Spur and Continental GT keys: "The design idea was to create a piece of jewelry, something special that an owner can hold, something that lives up to the Bentley vehicle and brings with it the Bentley status."
With that in mind, Bentley designer Brett Boydell embarked on a yearlong development process. When it was over, Boydell had created an exquisite piece of eye candy that, when placed on a bar, is instantly recognizable and would help even the most romantically challenged score a hot date.
Though Bentley's sparkling key fob is a sight to see, other automakers, such as Audi, BMW, Jaguar, Lexus and Mercedes-Benz also have fobs that are designed to make you feel like a VIP. Automakers recognize that key fobs are a tangible aspect of the car ownership experience, valued by drivers for both their tactile and eye-catching qualities. According to Lexus Product Planning Manager Ben Mitchell, company research discovered that "especially with young people, keys do make a statement. The key is brought out and plunked down in various places, making it highly visible to others."
0 votes
