LVMH says Aston Martin purchase is pure rumor
The French luxury goods maker that owns Louis Vuitton has issued a stinging rebuttal to internet rumours that the company is going to buy the Aston Martin sports car brand. A spokesperson for LVMH told Autocar that the rumour is “absolute rubbish". "There is no truth in this story whatsoever,” he went on.
LVMH had shown interest last autumn along with about 25 other companies when Ford first put Aston Martin up for sale, but didn’t follow-up with a formal bid. “We didn’t even get to first base,” says the spokesman.
According to the spokesman, an new investment fund co-owned by LVMH boss Bernard Arnault and a Belgian entrepreneur also looked at bidding, but similarly went no further when it realised Aston would cost over £400m – too high a price in its mind.
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